Tocco’s New Book

Tocco's new book entitled "Art of the Journey"

Tocco's new book entitled "Art of the Journey"

This past Thursday, Don Tocco visited Spring Arbor University’s campus again. “Who is Don Tocco?” you may ask… well I’ll tell you. Don Tocco is a successful businessman and the founder of D.L. Tocco & Associates Inc (a national marketing company). Don Tocco’s passion for helping others grow started in 1972 when he was invited to be an assistant instructor for the Dale Carnegie Leadership Course and Sales Courses. Don donated large amounts of his time to youth programs and has spoken for several leadership conferences. In 1988, he founded the Youth Enrichment Series in which he provided “real world” tools for youth in order to pursue leadership. He has a heart for students and wants to encourage young leaders to pursue their goals and passions in order to impact this world.

But how is he associated with Spring Arbor University? Don Tocco came to Spring Arbor University last year and put on the “Tocco Challenge” in which he donated a large sum of money to our school. On Thursday, he came again in order to talk about his most recent book called “Art of the Journey.” This book is composed of his original poetry and includes his own photography and paintings as well. After his event, he personally signed our books and talked with us individually. I really appreciate the time he took to talk to the students at Spring Arbor University.